Delivering transport systems that are:

  • SAFE

  • CLEAN

  • EFFICIENT

  • ETHICAL

  • EQUITABLE

Nick Reed given Kevin Storey Outstanding Commitment to Road Safety award

*

Nick Reed given Kevin Storey Outstanding Commitment to Road Safety award *

 

HOW WE WORK

At Reed Mobility, our work in relation to transportation is framed by the following perspectives:

Safety | Environment | Prosperity | Productivity | Technology | Joy

 
20190602_191824_HDR_PROFILE-IMAGE_Cropped-Med-Res_001.png

| ABOUT Dr NICK REED

Dr Nick Reed has spent more than twenty years at the sharp end of transportation research. Widely published in the fields of psychology, human factors, road safety and connected and automated vehicles (CAVs) and having presented on such topics at conferences worldwide, Nick is recognised as being a leader in future mobility and has been instrumental in CAV projects totalling more than £50m.

A chartered scientist and psychologist (MA, University of Cambridge; DPhil., University of Oxford), Nick brings a fresh perspective and robust approach to transport projects, working dynamically at the intersection between psychology, technology, society and the environment. He served as an international expert on a panel convened by the European Commission to determine the best approach for CAV ethics.

Equally comfortable operating across the public, private and academic sectors, Nick is inventive, collaborative, rigorous and thoughtful, delivering innovative research, development, guidance, evaluation and assessment to the highest standard in the transport sector.

Having led research and innovation as Academy Director at TRL, the UK’s leading research centre for transportation and been Head of Mobility R&D for the world’s largest automotive supplier, Bosch, Nick has now founded Reed Mobility to provide expert independent consultancy on future mobility to all relevant sectors.

In October 2024, Nick was given the Kevin Storey Outstanding Commitment to Road Safety award by Brake in recognition of his work on this topic.

 GET IN TOUCH

Our system has encountered an error. This exception has been automatically logged and reported. MLBFLAXJL6XAE8LG5ETE